INSIGHT
Nobody really understands wtf is going on with the crypto/nft/pyramid scheme craze of 2021

IDEA
Train an AI to turn chicken wing bones into a fake crypto currency, that someone can use to buy the world’s first EDIBLE-NFT during the Superbowl

BONECOIN

CREDITS

CREATIVE AGENCY: GREY

PRODUCTION: ARCTOUCH

CONTRIBUTORS: ECD - SARA WORTHINGTON, GCD - RAY ELFERS, CD COPY - RYAN McCARTHY, CD ART - BRYAN MEKJAN, ACD ART - CHRIS KOWALAK, SENIOR COPYWRITER - CLYNTON KELLY, ART DIRECTOR - COLLIN THOMAS, ASSOCIATE DIRECTOR OF TECHNOLOGY - CLINT BOURGEOIS, EVP AD - MERCEDES CAMPOS, VP AD - ANDREA BOLLIN, VP AD ALEX HAGLER, PROGRAM MANAGER - TAYLOR KNIGHT