INSIGHT
The Volvo C40 is the first natively designed EV in the automakers lineup

IDEA
Create a North American 360˚ launch campaign debuting the C40, and showcasing why it’s Volvo’s most unique car yet

VOLVO C40—THE NEW SHAPE OF ELECTRIC

CREDITS

AGENCY GREY

PRODUCTION: TOWNHOUSE

CONTRIBUTORS: ECD - ULRIKA KARLBERG GCD - BROOKE ANDERSON, CD COPY - SAM ISENSTEIN, SENIOR COPYWRITER - CLYNTON KELLY, ART DIRECTOR - COLLIN THOMAS, EVP GAD - BRIAN WESTON, SVP AD DEBBIE HIRSCHFIELD, VP AD GABRIELLE MARCHAND, SENIOR ACCOUNT EXECUTIVE - COLLEEN MANGAN, ACCOUNT EXECUTIVE KATEY BISHOP, DIRECTOR TECHNOLOGY - MICHAEL NICOSIA, SENIOR DIGITAL PRODUCER - LAKOTA CROFUT, DIGITAL PRODUCER - CONRADO VILLAZOR