INSIGHT
3/4th’s of the people on planet earth are insectivores…. and every 17 years in the USA new broods of cicada’s coming screaming into the world

IDEA
Gross a bunch of people out, and make Frank’s the official hot sauce of eating bugs in the states.

FRANK’S REDHOT THE CICADA COOKBOOK

CREDITS

CREATIVE AGENCY: GREY

CONTRIBUTORS: ECD - SARA WORTHINGTON, GCD - RAY ELFERS, CD COPY - RYAN McCARTHY, CD ART - BRYAN MEKJAN, ACD ART - MITCH BECKMAN, SENIOR COPYWRITER - CLYNTON KELLY, SENIOR COPYWRITER, CELESTE FOHL, ASSOCIATE DIRECTOR OF TECHNOLOGY - CLINT BOURGEOIS, EVP AD - MERCEDES CAMPOS, VP AD - ANDREA BOLLIN, VP AD ALEX HAGLER, PROGRAM MANAGER - TAYLOR KNIGHT