INSIGHT
In a market over saturated with vitamin brands, the only way to stand out is to be radically different

IDEA
Shape VÖOST’s rollout in the USA, and partner with P&G’s influencer agency to help craft how stars like Jonathan Van Ness champion the brand

VÖOST EFFIZING AMAZING VITAMINS

CREDITS

CLIENTS: VÖOST/P&G

CREATIVE AGENCY: GREY

PRODUCTION: TOWNHOUSE

PRODUCTION: TWO-TRACTORS

CONTRIBUTORS: GCD - MARGARET RUSSO, VP HEAD OF PRODUCTION - SHERI LUTZ, ACD ART - CHRIS KOWALAK, ACD ART - MITCH BECKMAN, SENIOR COPYWRITER - CELESTE FOHL, SENIOR COPYWRITER - CLYNTON KELLY, SENIOR DESIGNER - LAUREN YEAGER, COPYWRITER - THOMAS HYNES, DIRECTOR OF STRATEGY - NATHAN ZWILLING, DIRECTOR DISPLAY MEDIA - MATT BEROHN, SR PRJ MNG - KATHERINE GRAUL