INSIGHT
Clear Choice Dental was poised to breakout as the “Cleveland Clinic” of the mouth

IDEA
Reposition Clear Choice as the countries foremost experts at the intersection of medical and dental technology

CLEAR CHOICE: ADVANCING HEALTH—RESORTING HOPE

CREDITS:

AGENCY: GREY

PRODUCTION: TOWNHOUSE

CONTRIBUTORS: GCD - MARGARET RUSSO, VP HEAD OF PRODUCTION - SHERI LUTZ, ACD ART - CHRIS KOWALAK, ACD COPY - MARISSA KRAMER, SENIOR COPYWRITER - CLYNTON KELLY, SENIOR COPYWRITER - SENIOR COPYWRITER ELEZIBETH PARKER, SENIOR DESIGNER - JENNIFER DiMENNA, DIRECTOR STRATEGY - YVONNE STARKEY-POSEY, ASS DIRECTOR STRATEGY - CARLA BARRÉ, DIRECTOR DISPLAY MEDIA - MATT BEROHN, PROGRAM MANAGER - TAYLOR KNIGHT