INSIGHT
The great outdoors has really started to feel not so great online — inspiration porn has all but overtaken our screens.

IDEA
Remind people that it’s ok to put the camp back into camping, and sell some freeze dried food along the way.

ADVENTURE MADE DELICIOUS

CREDITS

CLIENT: MOUNTAIN HOUSE

CREATIVE AGENCY: SOLVE

PRODUCTION: SAROFSKY

MUSIC: FUTURE PERFECT

LYRICS: CLYNTON KELLY & LOREN PURCELL

Ryan Murray, President, Kevin Sypal, Director of Account Management, Kathleen Wille, CCO, Loren Purcell, Sr. Art Director, Clynton Kelly, Sr. Copywriter, Abbey Jensen, Team Project Manager