INSIGHT
For Midwesterners, summer is short and fleeting which forces folks to push things harder and farther than the rest of the country can comprehend.

IDEA
Highlight the absurd rituals that make a Midwest summer worth celebrating.

WE SUMMER DIFFERENT

CREDITS

CLIENT: BELL’S BREWING

CREATIVE AGENCY: SOLVE

PRODUCTION: PIXEL FARM

Ryan Murray, President, Kevin Sypal, Director of Account Management, Alex Lambert, Senior Social Media Manager, Kathleen Wille, CCO, Brian Platt ECD, Joe Stefanson, CD Copy, Nic Brenden CD Art, Anna DePagter, Sr. Art Director, Clynton Kelly, Sr. Copywriter, Abbey Jensen, Team Project Manager